Starbucks Mobile App Challenge

Name: Starbucks Mobile App Challenge
Author: 世新洪芯芯

世世新洪芯芯

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Story Description

Step into the bustling world of Starbucks Taiwan with 'The Barista's Brew'! Follow the journey of Mei, a dedicated barista, as she navigates the challenges of a high-tech app and the quest to keep the 'third place' experience alive. This heartwarming tale explores the importance of communication, connection, and finding joy in every cup.

Language:English

Published Date:October 28, 2025

Category:Product introduction

Reading Time:4 minutes

Keywords

StarbucksTaiwanbaristamobile appcustomer experiencecommunicationthird placechallengeMeicoffee

Generation Prompt

Starbucks Taiwan has a very robust mobile app and high customization features, but it makes in-store processes more complicated → creating high barista stress + long customer wait times. • Why it's a "challenge": This isn't just operational, but also an organizational and customer communication issue—how Starbucks can communicate and manage digital changes without disrupting the "third place" experience.