Join Nick, a cheerful sales captain, and his sparkling AI friend, AIRA, on an exciting journey to solve a big sales puzzle! This vibrant picture book celebrates teamwork, problem-solving, and the magic of smart tools, showing how friends can work together to turn challenges into triumphs and make everyone happy.
Objective: Create a dynamic, conversational role‑play video showcasing how different commercial and RGM roles collaborate using AIRA and Revenue Navigator to identify issues, diagnose root causes, and implement corrective pricing and promotion actions. 🎬 Overall Style & Tone Corporate, professional, narrative‑driven Fast‑paced but clear, similar to an internal capability-building or training video Include UI screens, dashboards, heatmaps, waterfall charts, and scenario simulation visuals Use clean transitions between characters and visuals Voices should sound realistic and business‑oriented 👥 Characters Nick — Sales Director AIRA — AI Virtual Assistant Cen RGM Lead Matt — GCB Key Account Manager (KAM) Div RGM Lead Jordan — Distributor (GCB) 🧩 Scene-by-Scene Script Structure Scene 1 — Login & Alert Show the Revenue Navigator login screen. Nick logs in → sees Alert: Decline in NSV for California Off‑Prem. AIRA initiates conversation: AIRA: “Hi Nick, I’ve detected a declining trend in NSV that hasn’t been arrested yet.” Scene 2 — High-level Issue Overview Nick asks if the decline is broad or specific. AIRA explains: Decline is not across the board Gordon, California Off‑Prem, and Golden Coast Beverage (GCB) are the hotspots 61% of the NSV drop is from this segment Scene 3 — Task Assignment Nick instructs AIRA to create a task for the Cen RGM Lead. AIRA sends summary automatically. Scene 4 — RGM Lead Diagnosis Cen RGM Lead reviews heatmaps & waterfall charts. Adds Matt (KAM) and Div RGM Lead for deep-dive. AIRA shows: Cannibalization between 70cl and Pink 1L Price pressure Promotion fatigue Pass‑through below guardrails Excess promotions (5 vs guardrail of 4) Scene 5 — Execution Misses vs Performance Gaps AIRA breaks the issue into: Execution misses Promotion count breach Pass‑through below guardrail Performance gaps Price-led cannibalization Weak Promo ROI Over-promotion Under-indexed display activation Show charts for each lever (E1, E2, P1, P2, P3). Scene 6 — Simulation Div RGM Lead asks for pricing & promo scenarios. AIRA runs two simulations: Return to historical pricing Replicate pricing from a benchmark micro-market AIRA shows expected impact: NSV +2.1% ROI +8.7 pts Margin uplift for distributor & retailer Pass‑through back within guardrail Scene 7 — Distributor Alignment Matt adds Jordan (GCB). They review: Promotion caps Remove low-ROI promotions Reduce promotion depth Reset pricing for 70cl and Pink 1L Jordan asks for mitigation strategies. AIRA recommends redistributing saved promotion budget to displays. Scene 8 — Final Plan & Approval AIRA generates the final price & promotion plan. Sent to Finance Director & Category Lead for approval. Nick requests daily reporting on KPIs. AIRA confirms setup. 🎥 Visual & Animation Requirements Use actual dashboards from the PowerPoint as B‑roll Animate: KPI cards Heatmaps Waterfall charts Promotion lists with ROI indicators Display spend vs uplift charts Pricing scenario tables Use subtle highlights & callouts to guide viewer focus Show chat-style bubbles between characters for clarity 🔊 Voice & Emotion Cues Nick: Authoritative, curious, action-driven AIRA: Calm, analytical, crisp Cen RGM Lead: Strategic, probing Matt: Field-focused, practical Div RGM Lead: Diagnostic, structured Jordan: Concerned but cooperative 🏁 Closing End with AIRA’s summary screen showing: NSV A&P Pass‑through Promo count Compliance flags Daily reporting confirmation Fade out with: “Revenue Navigator — Powered by AIRA”
